Your success is our success!

The company was Founded in 1995 and we are proud to have developed one of the friendliest and most passionate teams in the professional hairdressing industry. We believe in building relationships with our professional hairdressers by working together to expand and improve their in-salon services and at the same time provide them with top quality products to satisfy the needs of their demanding clients.

Multi brand culture

We are passionate as well as creative and are always on the lookout for innovative and top-quality products and tools for our professional hairdressers.  We therefore have created a multi-brand culture with internationally acclaimed products aiding in the success of all hairdressing salons.  

Our mission

Through the representation of a wide range of professional hair products and brands, some of which are: Paul Mitchell Luxury Hair Care, Moroccanoil, Intercosmo, Mediceuticals, Nanokeratin, Wetbrush and REM, we aim to provide top quality technical and professional training support through our Educators, as well as knowledgeable consulting and guidance though our Customer Service Consultants and the rest of our team.

Our values

We have chosen to work only with professional hairdressing and beauty industry products and exclusively distribute them to Hairdressing Salons.  Our products are not found in other channels of distribution making our bond with our valued clients, the hairdresser, that much stronger.

Discover Our World

Your success is our success!

In an industry flooded with brands and personalities competing to stand out and be noticed, success comes from taking the unconventional route.

  • We promote good hairdressers.
  • We promote good salons.
  • We do things differently.
  • We always have. The aae Way.

What are your challenges today?

  • How to reinforce your professionalism?
  • How to get new guests?
  • How to swap supermarket and chemist sales for salon sales?
  • How to become the number one salon in your area?
  • How to grow your business through volume retail?
  • How to offer a more complete service?

We have the answers and we believe in working together with salon owners to find solutions to other challenges specific to you. aae was created in 1995 to provide the very best professional salon ONLY brands, also education and support to help Salon Owners understand their business with a single objective in mind -  to outperform the market’...

This purpose is at the heart of everything we do. Not only can we help you to find the answers to these questions and more, aae is committed to what we call ‘continuous improvement’. This means that we will continue to learn and improve, offering you and your clients the superior service, choice, and value you deserve and helping to build a better Salon world.